Lilly uses simulation to determine the optimal plant capacity for each drug. GM uses simulation for activities such as forecasting net income for the corporation, predicting structural and purchasing costs, and determining its susceptibility to different kinds of risk (such as interest rate changes and exchange rate fluctuations). At GM, this information is used by the CEO to determine which products come to market. General Motors, Proctor and Gamble, Pfizer, Bristol-Myers Squibb, and Eli Lilly use simulation to estimate both the average return and the risk factor of new products. Many companies use Monte Carlo simulation as an important part of their decision-making process.
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